The festival’s longtime director of film Janet Pierson and her programming team have been great at assembling a wide variety of microindies, music documentaries and scrappy, DIY movies, the kind that tend to get overlooked at a lot of fests - it’s a lovely showcase for low-budget, left-of-center movies, even if the ratio of hits to misses can be off some years. The vibe for the premiere of The Unbearable Weight of Massive Talent, the meta-comedy in which Nicolas Cage is finally cast in the role he was born to play - i.e., Nicolas Cage - was closer to a faith-based gathering than a film festival screening, which is not uncommon with the bigger-name, prime-slot SXSW extravaganzas. There were a number of famous and noteworthy people in the audience for this late Saturday night SXSW screening, but everyone had gathered to see one person, and one person alone. He had on a plaid suit, which he would later explain by saying that he loves shortbread, and this was his tribute to the boxes that house this delicacy. Ok, no, he does not.) The cheers grew louder, then deafening, as he nodded, waved, greeted a few folks and then took his seat. (Wait, does he own it? The man bought castles and dinosaur skulls and albino king cobras. There he was, sauntering into the Paramount Theatre like he owned it.
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